Christmas is around the corner and many of us will be thinking of what to buy our loved ones (or ourselves) this festive holiday.
But what is the psychology behind gift-giving?
Early results from research led by Dr Aiden Gregg from the University of Southampton, have shown that people with narcissistic tendencies want to purchase products, both for others and for themselves, that positively distinguish them -- that is, that make them stand out from the crowd.
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mgmt_fac
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Published Date:
Wed, 2013-01-02 14:00